Tour of Fashion Houses and Made in Italy Heroes in Rome

Discover the trendiest districts of Rome and learn about the history and success of legendary Italian fashion brands

Tour Features

Local Guide

Certified Official Guide

Tour Languages

English, Italian

Duration

2 hours

Tour Size Options

Private

Itinerary

Begin your tour at Piazza Mignanelli and dive into the fascinating history of Italy's iconic fashion houses, uncovering their successes and scandals. Your expert guide will offer exclusive insights into the world of "Made in Italy" fashion, revealing the origins of renowned local brands.
Situated in the heart of Rome's historic center, this square is renowned worldwide for its stunning and monumental Spanish Steps, as well as the exquisite Barcaccia Fountain designed by Gian Lorenzo Bernini.
Here you will find the Fendi fashion house, home to the permanent installation “Foglie di pietra” (Leaves of Stone) by contemporary artist Giuseppe Penone.
Via del Corso, Rome's premier shopping district, is vibrant and lively, featuring an array of upscale boutiques alongside notable historic landmarks.
Rome’s luxury department store, designed by renowned Italian architects Franco Albini and Franca Helg in 1961, showcases exceptional style and sophistication.
You will witness the heart of Italy's political life and the location of the Congress.
Stroll through the vibrant and historic district known for its charming streets, artistic heritage, and a mix of contemporary boutiques and traditional artisan shops.
Admire the stunning Baroque masterpiece in Rome, renowned for its intricate sculptures and cascading waters, where visitors traditionally toss coins to ensure their return to the Eternal City.
Stop in this lively square, famous for its striking Fountain of the Bees, designed by Gian Lorenzo Bernini, and surrounded by historic buildings, elegant cafés, and vibrant street life.
Your last stop is Piazza Colonna, a prominent square in Rome, distinguished by the towering Column of Marcus Aurelius at its center, which commemorates the emperor's victories, and surrounded by historic buildings, bustling cafés and local boutiques.

Tour Details

Full Description

Rome is an ancient city filled with historic monuments spanning thousands of years, but it is also a vibrant modern metropolis that houses famous local brands such as Valentino, Bulgari, Fendi, and many others. We have designed this exclusive tour for those interested in the history of fashion and eager to learn more about the success stories of legendary Italian companies and their founders. Accompanied by a knowledgeable local guide, you will stroll through the trendiest districts of the city and uncover the secrets, fortunes, and scandals behind the powerful fashion industry.

Explore the history, art, and locations of luxurious local trademarks, and discover where to shop for authentic Italian products.